Saturday, 1 October 2016

Information and commentary for the small business banking industry

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Why invoicing can lead to bad debt

September 28, 2016
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Why invoicing can lead to bad debt
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Small business banking’s better in the cloud

September 22, 2016
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Small business banking’s better in the cloud
westpac

Why augmented reality will remove the need for bank branches forever

September 16, 2016
westpac 16 Sep 8:00
Why augmented reality will remove the need for bank branches forever
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Case studies – a content marketing gold mine

September 16, 2016
Content-vs-Traditional-Marketing 16 Sep 8:56
Case studies – a content marketing gold mine
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Why your small business customers should be accepting online payments

September 16, 2016
why-your-small-business-customers-should-be-accepting-online-payments 16 Sep 8:00
Why your small business customers should be accepting online payments
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Business plans – a blueprint for success

September 14, 2016
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Business plans – a blueprint for success
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The benefits of banking in the cloud

September 12, 2016
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The benefits of banking in the cloud
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Increase chances of success when applying for a business loan

September 7, 2016
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Increase chances of success when applying for a business loan
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Finance options for small businesses

September 6, 2016
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Finance options for small businesses
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Why banks shouldn’t cut branches

September 2, 2016
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Why banks shouldn’t cut branches

Content marketing

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Making the most of video content

It’s important to keep your business website ticking over with fresh, dynamic content. Just laying out your offering and contact details and leaving it at that will cause your website to stagnate, and you’ll lose SEO opportunities. One of the most effective ways of keeping content fresh is through video. […]

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Payment options – the more, the better

Get paid faster Small business owners are in business to make money. Whether they’re selling retail products, offering a service or they’re a B2B operation, they’ll have customers who need to pay them. Offering a variety of payment options means they’ll get paid faster, boosting their cash flow and increasing […]

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The importance of SEO

You might have the best looking business website in the industry, professionally designed with all the bells and whistles. But if it’s not SEO-optimized, it’s all for nothing. Because no-one will be able to find it. Everyone’s online these days, and that means that consumers begin their search for a […]

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Make sure social media for business is a help, not a hindrance

Everyone’s on social media these days, or they’re at least familiar with it and know how to use Google. For that reason, it’s essential that small business owners make full use of social media as an effective, cost-effective (often free!) marketing tool. It’s the perfect way to engage with customers, […]

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The basics of branding

It’s a mistake to assume that branding is only for larger companies or corporates. In fact, every business sets about branding its goods and services from the moment when you decide on the design of your business card and letterhead. Name recognition is important for your business. We all try […]

Advisor tip of the day

Keep in touch

Avoid taking your established customers for granted. Just because everything seems to be ticking along nicely doesn't mean they are happy. A major cause of customer defection is not that they have been treated badly, but that they feel forgotten or ignored by your business.

Action tip

Systematically keep in touch with good customers at least every 90 days. Keep on thanking them for their business.