Having the right pieces of small business content, delivered through the right channels, at the right times, and geared towards mobile devices can help create fantastic customer experiences.
Itâ€™s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. One of the areas they seem to be lacking in most is blogging.
A business’s website is one of its key marketing tools, and this is true for banks as well.
These days thereâ€™s a variety of social media options available online, and they are, for the most part, free. Which means you have at your disposal a cost-free resource that can help market your bank and drive traffic to your website. Social mediaâ€™s on the rise â€“ and taking advantage of it is essential.
Itâ€™s important to educate yourself on the options available and decide which ones are best for your business. Remember that itâ€™s not all about Facebook, as effective as it is. In fact, a recent study revealed that YouTube drives the most traffic and has the longest visit duration.
Research on your audience is essential â€“ if you can figure out what social media platforms your potential customers engage on the most, itâ€™ll be a big help in deciding which ones to use. Ask people what social media platforms they prefer, and why. Find out if it makes a difference to them whether itâ€™s business or personal.
One of the main advantages of social media is that you can get real-time feedback on your bank. Itâ€™s really one of the best reasons to utilise social media. You need to pay attention to what people are saying. Getting positive feedback is always gratifying, but more focus should be on negative comments, since theyâ€™ll help you improve.
The below article looks at social media for business – relevant to banks, but also useful to share with your small busines customers.
Read the full article at: www.businessesgrow.com
Hereâ€™s the thing about content marketing â€“ you canâ€™t ever rest on your laurels. Thereâ€™s no big secret to success â€“ your content needs to be fresh and dynamic, or your audience simply gets bored and doesnâ€™t return. So thatâ€™s a major â€“ making sure your content doesnâ€™t get stale.
The most common pitfalls are of the sort that sneak up on you â€“ in other words, you donâ€™t even realise youâ€™re doing it â€“ it just happened. So after flitting around the opinions of some of the internetâ€™s best content marketers, there do seem to be errors that pop up often, in even the best and most experienced content marketing.
Inconsistency, no outlets for feedback, lack of effective marketing and low quality content are the most common mistakes you can make with content marketing. You need to keep your content fresh and updated, but itâ€™s vital that the content itself is useful, informative and engaging. Quality content builds trust and drives thought leadership.
Above all, keep thinking outside the box. There are no hard and fast rules with content marketing, but the content that sees the most success is that which is always innovative and always thinking of new ways to engage customers.The below article looks at some of the most popular content marketing trends – always good to keep in mind.
Read the full article at: www.jeffbullas.com