Monday, 27 February 2017

Information and commentary for the small business banking industry

Helping small business customers find mentors and advisors

February 24, 2017
24 Feb 8:00
Helping small business customers find mentors and advisors

Why your female small business customers have the advantage

February 22, 2017
22 Feb 11:09
Why your female small business customers have the advantage

The right small business content through the right channels

February 22, 2017
22 Feb 9:03
The right small business content through the right channels

Small business loan applications – preparation is key

February 21, 2017
21 Feb 8:51
Small business loan applications – preparation is key

Helping small business customers grow their business online

February 20, 2017
20 Feb 10:53
Helping small business customers grow their business online

The growth of technology in small business banking

February 7, 2017
07 Feb 8:50
The growth of technology in small business banking

Measuring traffic to determine the success of your website is dead

February 2, 2017
02 Feb 8:00
Measuring traffic to determine the success of your website is dead

Helping your small business customers with their insurance needs

February 1, 2017
01 Feb 10:55
Helping your small business customers with their insurance needs

Tips to help your small business customers raise finance creatively

January 27, 2017
27 Jan 8:53
Tips to help your small business customers raise finance creatively

The importance of an online presence

January 25, 2017
25 Jan 11:01
The importance of an online presence

Content marketing

The right small business content through the right channels

Having the right pieces of small business content, delivered through the right channels, at the right times, and geared towards mobile devices can help create fantastic customer experiences.

Blogs – an overlooked content marketing tool

It’s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. One of the areas they seem to be lacking in most is blogging.






The small business section of a bank’s website

A business’s website is one of its key marketing tools, and this is true for banks as well.






Making the most of social media – for banks and small business

These days there’s a variety of social media options available online, and they are, for the most part, free. Which means you have at your disposal a cost-free resource that can help market your bank and drive traffic to your website. Social media’s on the rise – and taking advantage of it is essential.

It’s important to educate yourself on the options available and decide which ones are best for your business. Remember that it’s not all about Facebook, as effective as it is. In fact, a recent study revealed that YouTube drives the most traffic and has the longest visit duration.

Research on your audience is essential – if you can figure out what social media platforms your potential customers engage on the most, it’ll be a big help in deciding which ones to use. Ask people what social media platforms they prefer, and why. Find out if it makes a difference to them whether it’s business or personal.

One of the main advantages of social media is that you can get real-time feedback on your bank. It’s really one of the best reasons to utilise social media. You need to pay attention to what people are saying. Getting positive feedback is always gratifying, but more focus should be on negative comments, since they’ll help you improve.

The below article looks at social media for business – relevant to banks, but also useful to share with your small busines customers.
Read the full article at: www.businessesgrow.com






Avoiding content marketing pitfalls

Here’s the thing about content marketing – you can’t ever rest on your laurels. There’s no big secret to success – your content needs to be fresh and dynamic, or your audience simply gets bored and doesn’t return. So that’s a major – making sure your content doesn’t get stale.

The most common pitfalls are of the sort that sneak up on you – in other words, you don’t even realise you’re doing it – it just happened. So after flitting around the opinions of some of the internet’s best content marketers, there do seem to be errors that pop up often, in even the best and most experienced content marketing.
Inconsistency, no outlets for feedback, lack of effective marketing and low quality content are the most common mistakes you can make with content marketing. You need to keep your content fresh and updated, but it’s vital that the content itself is useful, informative and engaging. Quality content builds trust and drives thought leadership.
Above all, keep thinking outside the box. There are no hard and fast rules with content marketing, but the content that sees the most success is that which is always innovative and always thinking of new ways to engage customers.The below article looks at some of the most popular content marketing trends – always good to keep in mind.
Read the full article at: www.jeffbullas.com






Advisor tip of the day

Remote working

Offering remote working to your staff (or some key staff) can increase productivity and improve morale, especially for those with parenting or care giving responsibilities. A central server and laptops can help staff work from home and share office documents. Consider a trial.

Action tip

Trial remote working first on tasks or projects that have clear progress steps you can monitor.