When it comes to content marketing, you can get so involved in the tone and voice of your own website and social media that you might be encountering pitfalls without even realizing it.
It used to be that printed content was dominant when it came to marketing, and web content was only considered after all the printed material had been finalized. The website would then reflect that printed content, which is why some websites are viewed as â€˜online brochuresâ€™. For some businesses, this […]
All too often, small business owners (especially those who are just starting out) mistake cash flow and profit as the same thing. When theyâ€™re talking to you at the bank about their financial situation, itâ€™s a good idea to guide them towards some content that explains the difference. The goal […]
More and more, banks are starting to realize that their small business customers are just as valuable as those in big business. Small business is becoming increasingly important to the global economy, and as such, they should be supported and helped to grow and succeed. Become known as small business […]
Content that makes people laugh is almost always unforgettable. Not only that, but if people like a bit of comedy while reading marketing content, theyâ€™re more likely to pass it on to someone else. If itâ€™s funny, theyâ€™ll remember it So never underestimate the power of the â€“ pun intended […]