Friday, 30 September 2016

Information and commentary for the small business banking industry

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Why invoicing can lead to bad debt

September 28, 2016
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Why invoicing can lead to bad debt
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Small business banking’s better in the cloud

September 22, 2016
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Small business banking’s better in the cloud
westpac

Why augmented reality will remove the need for bank branches forever

September 16, 2016
westpac 16 Sep 8:00
Why augmented reality will remove the need for bank branches forever
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Case studies – a content marketing gold mine

September 16, 2016
Content-vs-Traditional-Marketing 16 Sep 8:56
Case studies – a content marketing gold mine
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Why your small business customers should be accepting online payments

September 16, 2016
why-your-small-business-customers-should-be-accepting-online-payments 16 Sep 8:00
Why your small business customers should be accepting online payments
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Business plans – a blueprint for success

September 14, 2016
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Business plans – a blueprint for success
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The benefits of banking in the cloud

September 12, 2016
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The benefits of banking in the cloud
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Increase chances of success when applying for a business loan

September 7, 2016
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Increase chances of success when applying for a business loan
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Finance options for small businesses

September 6, 2016
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Finance options for small businesses
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Why banks shouldn’t cut branches

September 2, 2016
branchClosed 02 Sep 8:00
Why banks shouldn’t cut branches

Content marketing

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The importance of SEO

You might have the best looking business website in the industry, professionally designed with all the bells and whistles. But if it’s not SEO-optimized, it’s all for nothing. Because no-one will be able to find it. Everyone’s online these days, and that means that consumers begin their search for a […]

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Make sure social media for business is a help, not a hindrance

Everyone’s on social media these days, or they’re at least familiar with it and know how to use Google. For that reason, it’s essential that small business owners make full use of social media as an effective, cost-effective (often free!) marketing tool. It’s the perfect way to engage with customers, […]

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The basics of branding

It’s a mistake to assume that branding is only for larger companies or corporates. In fact, every business sets about branding its goods and services from the moment when you decide on the design of your business card and letterhead. Name recognition is important for your business. We all try […]

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How to be heard above the content marketing noise

These days, it’s not just your competitors you’re vying with for audience attention. You’ve got to get your content noticed among all the “Funniest cat fails you’ll ever see!” videos, your customer’s Facebook friends, and headlines screaming Tom Cruise’s latest Scientology-related slip-up. Getting your share of attention amongst all this […]

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The fine art of repurposing content

If a business website has created content that’s fresh, engaging and successful, there’s no point in letting it go to waste. There’s any number of ways of repurposing existing content, thereby making the most of it. Re-examining successful content to get the most out of it is beneficial in several […]

Advisor tip of the day

Training plan

Allowing new employees to simply 'find their feet' in a new job can waste of productive time and money. Line up easy assignments for the new employee that lead towards more challenging ones. Appoint a 'buddy' that the new employee can turn to for help.

Action tip

Prepare a development plan for new employees and appoint a 'buddy' to speed up integration.