Social media: is the future smaller?

Social media continues to advance at an astonishing rate; it seems almost everyone is using it in some shape or form. Even those stalwarts who have successfully avoided the internet thus far are now finding old school friends and connecting with fellow model train enthusiasts and topiary appreciation groups. In the last year alone, Facebook has …

Ensuring your success in email marketing

Email as a form of communication dates back to before the Internet and remains one of the most broadly used Internet tools today. Mass communicating via email is one of the most cost effective and highly targeted marketing tools an organization can use to inform customers and build loyalty. Over the last few years, we’ve gained …