Wednesday, 21 March 2018

Information and commentary for the small business banking industry

Avoid becoming an online brochure with effective content marketing

08 Sep

One of the great things that effective content marketing can do for a business’s or a bank’s website is to prevent it from becoming what’s often known as an ‘online brochure’. Which is when a website reflects the printed content and stays that way.

A website should be a major marketing asset, one that’s dynamic, modern, makes use of social media platforms and seeks to consistently engage its audience.

It’s an extension of their culture, their products and services and their commitment to a great customer experience. And making sure their content is up to snuff doesn’t have to be a complicated process. All it takes is a commitment to ensuring the website is dynamic and engaging, and there are some basic, easy factors to check when reviewing online content.

Keep content up-to-date, clear, and fresh. Avoid corporate jibber-jabber, post regular blogs and make sure that the site is properly SEO-optimized. It’s also important to establish a clear link between the website and social media, so that they’re working together. Getting these basics right will help increase the client base, communicate more clearly with customers, and are easily found when people are doing online searches.

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