It’s a common misconception that big business is the mainstay in terms of valued customers for most banks. And while they are important customers, it’s important to understand that SMEs are becoming just as valued by many banks in today’s business world.
That’s why it’s important to retain a strong focus on small business, and to build relationships with your customers who are small business owners.These days, small business customers look to their bank for more than just financial advice. In fact, a small business owner will often turn to their banking manager for guidance on most issues around running a business, and one of the best ways to help them is to show them why itâ€™s important to set goals.
Successful businesses are those with a clear direction. Having definite goals in mind means taking control of a businessâ€™s destiny, and being clear on where they want the business to go. What this means is that goals should be an integral part of a business plan, so when customers come to you with their plan, explain to them why their goals should be included.
But goal setting is only a small part of it. The below article looks at what banks need to do to be seen as the SME experts in the business world.
Read the full article at: blog.strands.com