Banking is a competitive industry. And one of the ways to get ahead is to focus on small business. Many banks see their big business customers as their bread and butter, but increasingly, small and medium sized businesses are becoming just as valuable.
So it’s important to make sure that your small business customers feel valued. One of the best ways of doing this is to make sure you’re offering the best customer experience possible. Building a relationship with your small business customers is essential, so that they really feel as if you’re not just a financial tool, but a valued partner in their business journey.
The small business section of your website will be a go-to resource for your small business customers. It’s important to make sure it’s loaded with content that’s not only helpful and educational, but can be discussed with the bank’s small business advisors. For example, a great business plan template and guide is a key resource, but once it’s been completed, small business advisors at the bank should sit down with their customers and review the finished plan.
The below article takes a look at a bank that’s going above and beyond for their small business customers.
Read the full article at: www.thisdaylive.com