Wednesday, 28 June 2017

Information and commentary for the small business banking industry

Blogs – an overlooked content marketing tool

17 Feb

It’s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. One of the areas they seem to be lacking in most is blogging. And this is a shame, because they’re missing out on a rich source of content that’s proven to engage audiences and drive traffic to websites.

One of the best ways to keep customers coming back is to make sure the site is dynamic – that there’s always something new to read, watch or interact with. And a blog is an easy way to update content on a regular basis.

Blogs help to personalize a bank. In an industry where trust between a provider and their customers is paramount, forging a personal connection with an audience is essential. If people find it easy to engage with their bank and that they have a connection with them, they’re more likely to entrust their finances to them.

Keep your blogs short, sharp and engaging, focusing on what people need to know. Then ask your SEO experts what the website traffic’s been like since the blog was launched – you’ll be pleasantly surprised!

The below article looks at 8 other great content marketing features that are well worth including for your small business customers.

Read the full article at: contentmarketinginstitute.com

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