Saturday, 23 September 2017

Information and commentary for the small business banking industry

Category Archives: Content marketing

20 Sep

Why banks need to focus on digital marketing

If you want people to be able to easily find your bank, then having a clear digital marketing strategy in place is essential.

19 Sep

Talk to your small business customers, not at them

Whether you’re showcasing a new financial tool, marketing new small business packages or plugging an upcoming event, try to put yourself in your customer’s shoes and think about how you’d like to be engaged.

13 Sep

Making your content attractive to small business owners

Small business owners are looking to their bank as a partner in their business venture, and relying on their advice and guidance.

11 Sep

Some good reasons to outsource content marketing

When you outsource your content marketing to the experts, you’ll be getting content that’s customised for your bank and specifically tailored to your audience.

04 Sep

How case studies can generate more content

Case studies are a content marketing gold mine.

30 Aug

CTAs – an important but overlooked essential element of content marketing

When it comes to content marketing, CTAs are often overlooked. This is a shame, because your content should be geared towards getting your audience to click through.

28 Aug

Blog your way to better customer engagement

Blogs provide a new way to reach your customers, and allow your personality and voice to shine through.

22 Aug

Turn your small business customers into fans

Creating cheerleaders out of customers involves some pretty basic psychology; it’s just knowing how people think and behave naturally. If your customers have the same passion for your business that you do, then they’ll not only sell for you, but they’ll have an incredibly powerful way of communicating that enthusiasm […]

21 Aug

What customers are looking for in your content

Banks are more than just money lenders these days, and have been for a long time. Many have a dedicated small business section, with experienced small business advisors to help small business owners with every aspect of their business, not just the financial ones. That’s why having a Small Business […]

16 Aug

Should you be outsourcing your content marketing?

A bank can combine any of their own staff with experienced content marketers and editors, to form a hybrid team that’s continually creating content that’s fresh, relevant and most of all, to scale.