Whether youâ€™re showcasing a new financial tool, marketing new small business packages or plugging an upcoming event, try to put yourself in your customerâ€™s shoes and think about how youâ€™d like to be engaged.
Small business owners are looking to their bank as a partner in their business venture, and relying on their advice and guidance.
When it comes to content marketing, CTAs are often overlooked. This is a shame, because your content should be geared towards getting your audience to click through.
Creating cheerleaders out of customers involves some pretty basic psychology; itâ€™s just knowing how people think and behave naturally. If your customers have the same passion for your business that you do, then theyâ€™ll not only sell for you, but theyâ€™ll have an incredibly powerful way of communicating that enthusiasm […]
Banks are more than just money lenders these days, and have been for a long time. Many have a dedicated small business section, with experienced small business advisors to help small business owners with every aspect of their business, not just the financial ones. That’s why having a Small Business […]