Friday, 18 August 2017

Information and commentary for the small business banking industry

Category Archives: Content marketing

16 Aug

Should you be outsourcing your content marketing?

A bank can combine any of their own staff with experienced content marketers and editors, to form a hybrid team that’s continually creating content that’s fresh, relevant and most of all, to scale.

02 Aug

The importance of honest feedback from your small business customers

One of the most effective ways of building and maintaining good relationships is to obtain useful, honest feedback from your customers.

01 Aug

Gain more customers through content marketing

Content remains king – at least for getting potential customers to your website and interested in something your financial products and services.

31 Jul

Automating your small business content

One of the biggest trends in content marketing is automation. Automation involves being able to program your marketing strategies using powerful mobile apps and web services

19 Jul

Win more customers with regular blogs

One of the best ways to keep customers coming back is to make sure the site is dynamic – that there’s always something new to read, watch or interact with. And a blog is an easy way to update content on a regular basis.

18 Jul

Getting your website speaking more than one language

For a bank, the ethnic diversity of their customers should be significant when it comes to creating content. Some research on the backgrounds of a bank’s business clients can provide great information on what languages could be considered for website content.

11 Jul

Making small business content entertaining

Content that makes people laugh is almost always unforgettable. Not only that, but if people like a bit of comedy while reading marketing content, they’re more likely to pass it on to someone else.

10 Jul

Impress your small business customers with these handy tips

If you’re taking a long hard look at the small business section of your bank, and what it can do to improve its services to existing customers while luring in new ones, the first place to look is at the bank’s website.

04 Jul

How to create really engaging content

Your basic rule of thumb when it comes to creating engaging content means finding ways to grab your audience’s interest and attention, encouraging them to read more

04 Jul

Making the most of infographics

There’s no secret to it – quality visual content grabs attention faster and your reader retains the information longer. Which is why infographics can be such a useful tool when it comes to content marketing.