Thursday, 20 July 2017

Information and commentary for the small business banking industry

Category Archives: Content marketing

19 Jul

Win more customers with regular blogs

One of the best ways to keep customers coming back is to make sure the site is dynamic – that there’s always something new to read, watch or interact with. And a blog is an easy way to update content on a regular basis.

18 Jul

Getting your website speaking more than one language

For a bank, the ethnic diversity of their customers should be significant when it comes to creating content. Some research on the backgrounds of a bank’s business clients can provide great information on what languages could be considered for website content.

11 Jul

Making small business content entertaining

Content that makes people laugh is almost always unforgettable. Not only that, but if people like a bit of comedy while reading marketing content, they’re more likely to pass it on to someone else.

10 Jul

Impress your small business customers with these handy tips

If you’re taking a long hard look at the small business section of your bank, and what it can do to improve its services to existing customers while luring in new ones, the first place to look is at the bank’s website.

04 Jul

How to create really engaging content

Your basic rule of thumb when it comes to creating engaging content means finding ways to grab your audience’s interest and attention, encouraging them to read more

04 Jul

Making the most of infographics

There’s no secret to it – quality visual content grabs attention faster and your reader retains the information longer. Which is why infographics can be such a useful tool when it comes to content marketing.

21 Jun

Make the most of case studies

Case studies are an excellent way for a bank to not only give a shout-out to its successful small business customers, but also to boost their own brand awareness and small business banking packages.

20 Jun

Make the most of CTAs

Calls To Action (CTAs) are links on your website or social media profile. They can be anything – a button, a video link, a calendar item – anything that gets your customers clicking on it to take them to whatever it is you’re trying to promote.

23 May

The importance of good accounting software for small business owners

In most cases, especially these days, small business owners need to be using good, up-to-date software that not only keeps their financial records straight, but organizes payroll, reminds about tax time and can be used in the cloud on and on their smartphones.

22 May

Bank ChatBots: you must have one, or a waste of time?

It is well known that a lot of banks are looking at ChatBots and the opportunity they present. Barclays, Societe Generale, USAA, BBVA, and Capital One have begun actively experimenting with them. Bank of America has said it will roll out a ChatBot named “Erica” this year. As she demoed Erica at […]