Tuesday, 28 March 2017

Information and commentary for the small business banking industry

Category Archives: Content marketing

17 Mar

Boost word of mouth with the ideal customer experience

The perfect business partner Running a small business these days is a 24/7 job. Business owners are living and breathing their business, and continually thinking of new ways to expand and grow. They’re forming and maintaining relationships with all kinds of key stakeholders – customers, suppliers, their competition… and most […]

15 Mar

How banks can revolutionise small business services

More and more, banks are realizing that their small business customers are just as valuable as the big ones. And because of that, they’re working on bringing more of them into the bank.

14 Mar

How blogs can help you find new customers

When it comes to content marketing, all too often banks fail to realize the potential blogging has.

12 Mar

Turning traffic into leads

Here’s the thing about internet traffic – it’s not worth anything unless you can convert it into leads.

10 Mar

The rise of Twitter for small business owners

Social media is a more potent force than ever before and one of the sites at the forefront of the social media revolution is Twitter.

10 Mar

Infographics – effective visual content

If it’s visual, it’s engaging There’s no secret to it – quality visual content grabs attention faster and your reader retains the information longer. Which is why infographics can be such a useful tool when it comes to content marketing. Let’s face it, banking content can sometimes be a bit […]

03 Mar

The rise of digital marketing in 2017

If you want people to be able to easily find your bank, then having a clear digital marketing strategy in place is essential.

22 Feb

The right small business content through the right channels

Having the right pieces of small business content, delivered through the right channels, at the right times, and geared towards mobile devices can help create fantastic customer experiences.

17 Feb

Blogs – an overlooked content marketing tool

It’s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. One of the areas they seem to be lacking in most is blogging.

16 Feb

The small business section of a bank’s website

A business’s website is one of its key marketing tools, and this is true for banks as well.