Friday, 18 August 2017

Information and commentary for the small business banking industry

Category Archives: Content marketing

21 Jun

Make the most of case studies

Case studies are an excellent way for a bank to not only give a shout-out to its successful small business customers, but also to boost their own brand awareness and small business banking packages.

20 Jun

Make the most of CTAs

Calls To Action (CTAs) are links on your website or social media profile. They can be anything – a button, a video link, a calendar item – anything that gets your customers clicking on it to take them to whatever it is you’re trying to promote.

23 May

The importance of good accounting software for small business owners

In most cases, especially these days, small business owners need to be using good, up-to-date software that not only keeps their financial records straight, but organizes payroll, reminds about tax time and can be used in the cloud on and on their smartphones.

22 May

Bank ChatBots: you must have one, or a waste of time?

It is well known that a lot of banks are looking at ChatBots and the opportunity they present. Barclays, Societe Generale, USAA, BBVA, and Capital One have begun actively experimenting with them. Bank of America has said it will roll out a ChatBot named “Erica” this year. As she demoed Erica at […]

11 May

National Small Business Week 2017: do you have small business customers ready to invest?

If your small business customers aren’t aware of the types of investors they could approach, provide them with a bit of education around angel investors, venture capitalists and crowdfunding options.

10 May

National Small Business Week 2017: why small businesses should be up to date with technology

With the focus on small business this week, it’s a good time for banks to look at what they’re offering their small business customers in terms of content, and see if there’s enough there around technology.

02 May

E-mail – an old-fashioned, but still effective communication tool for small business owners

We know it seems outdated, but in fact email is still one of the most effective – and cheapest – ways of communicating with customers, and potential customers.

27 Apr

Celebrate National Small Business Week with 30 inspiring facts about small business

In honor of National Small Business Week, we scoured the Internet to find facts and tips about U.S. small business that will inspire you to grow and keep going. The Current State Of Small Business Ap…

25 Apr

Boosting sales. Talk with small businesses over social media

Social media should be part of any marketing mix: it’s a cheap, effective and easy-to-use marketing tool.

18 Apr

The importance of digital marketing

If you want people to be able to easily find your bank, then having a clear digital marketing strategy in place is essential. Otherwise potential customers won’t know you exist.