Wednesday, 18 October 2017

Information and commentary for the small business banking industry

Category Archives: Content marketing

13 Sep

Making your content attractive to small business owners

Small business owners are looking to their bank as a partner in their business venture, and relying on their advice and guidance.

11 Sep

Some good reasons to outsource content marketing

When you outsource your content marketing to the experts, you’ll be getting content that’s customised for your bank and specifically tailored to your audience.

04 Sep

How case studies can generate more content

Case studies are a content marketing gold mine.

30 Aug

CTAs – an important but overlooked essential element of content marketing

When it comes to content marketing, CTAs are often overlooked. This is a shame, because your content should be geared towards getting your audience to click through.

28 Aug

Blog your way to better customer engagement

Blogs provide a new way to reach your customers, and allow your personality and voice to shine through.

22 Aug

Turn your small business customers into fans

Creating cheerleaders out of customers involves some pretty basic psychology; it’s just knowing how people think and behave naturally. If your customers have the same passion for your business that you do, then they’ll not only sell for you, but they’ll have an incredibly powerful way of communicating that enthusiasm […]

21 Aug

What customers are looking for in your content

Banks are more than just money lenders these days, and have been for a long time. Many have a dedicated small business section, with experienced small business advisors to help small business owners with every aspect of their business, not just the financial ones. That’s why having a Small Business […]

16 Aug

Should you be outsourcing your content marketing?

A bank can combine any of their own staff with experienced content marketers and editors, to form a hybrid team that’s continually creating content that’s fresh, relevant and most of all, to scale.

02 Aug

The importance of honest feedback from your small business customers

One of the most effective ways of building and maintaining good relationships is to obtain useful, honest feedback from your customers.

01 Aug

Gain more customers through content marketing

Content remains king – at least for getting potential customers to your website and interested in something your financial products and services.