Friday, 15 December 2017

Information and commentary for the small business banking industry

Category Archives: Content marketing

18 Oct

Writing for an online audience

You don’t need a background in marketing to master the basics of effective web writing.

16 Oct

Content marketing – what not to do

There’s no big secret to success – your content needs to be fresh and dynamic, or your audience simply gets bored and doesn’t return.

11 Oct

Get the most out of great content

Almost all content can be turned into something else, ensuring that you’re maximizing the time and effort that’s gone into creating it. All it takes is a bit of creative thinking.

10 Oct

Infographics – visual, engaging content

An infographic is an engaging way to present information at a glance.

04 Oct

Is it time for your content to speak more than one language?

Creating content in more than one language will help broaden your customer base.

02 Oct

The importance of polished proofreading

There are many good reasons to get a professional to proof your small business content.

27 Sep

Turning customers into fans

When it comes to increasing your customer base, it’s essential to use your existing clients as a marketing tool and really maximize the word of mouth potential.

25 Sep

How to impress your small business customers

To really build good relationships with your small business customers, you need to offer them valuable resources that will help grow and manage their business.

20 Sep

Why banks need to focus on digital marketing

If you want people to be able to easily find your bank, then having a clear digital marketing strategy in place is essential.

19 Sep

Talk to your small business customers, not at them

Whether you’re showcasing a new financial tool, marketing new small business packages or plugging an upcoming event, try to put yourself in your customer’s shoes and think about how you’d like to be engaged.