Friday, 28 April 2017

Information and commentary for the small business banking industry

Category Archives: Content marketing

03 Mar

The rise of digital marketing in 2017

If you want people to be able to easily find your bank, then having a clear digital marketing strategy in place is essential.

22 Feb

The right small business content through the right channels

Having the right pieces of small business content, delivered through the right channels, at the right times, and geared towards mobile devices can help create fantastic customer experiences.

17 Feb

Blogs – an overlooked content marketing tool

It’s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. One of the areas they seem to be lacking in most is blogging.

16 Feb

The small business section of a bank’s website

A business’s website is one of its key marketing tools, and this is true for banks as well.

13 Feb

Making the most of social media – for banks and small business

These days there’s a variety of social media options available online, and they are, for the most part, free. Which means you have at your disposal a cost-free resource that can help market your bank and drive traffic to your website.

13 Feb

Avoiding content marketing pitfalls

Here’s the thing about content marketing – you can’t ever rest on your laurels. There’s no big secret to success – your content needs to be fresh and dynamic, or your audience simply gets bored and doesn’t return.

06 Feb

Boost your content with expert contributors

There’ll always be time when you struggle to come up with new content for the small business section of your website. You know it’s important to keep your content ticking over but, well, right now the creative well’s run dry.

06 Feb

Why having an exit strategy’s important from the beginning

Something that doesn’t get considered often – especially during a busines launch – is how the business owner plans to exit their venture someday. Which is fair enough, because the last thing they want to be thinking about while launching or growing a business is how it’ll all end.

02 Feb

Measuring traffic to determine the success of your website is dead

In the mid 2000’s we worked with Microsoft out of Seattle. A key conversation was ‘traffic is like a currency. If you can generate traffic, don’t worry about if you can make any money. It will follow’. Cue Facebook, You Tube and all the others that proved this right. But […]

02 Feb

Show your small business customers how to achieve sustainable growth

Achieving growth that‘s sustainable is never easy – pumping air into a business means the air needs to keep flowing, as well as avoiding anything that could deflate growth plans.