Saturday, 16 December 2017

Information and commentary for the small business banking industry

Category Archives: Insights from Glen Senior

11 Dec

Delight your customers with a Small Business Resource Centre

The idea is to provide a one-stop shop where your small business customers can access tools and resources that will help their small business throughout its lifecycle, from start up to growth to exit.

04 Dec

What banks get out of content marketing

It’s important to market your content effectively to stay relative and authoritative in your industry – and to gain vital revenue.

27 Nov

6 tips for sprucing up your content marketing

Content marketing campaigns tend to have a few common elements – they’re accessible, consumable, relevant, solve their target audience’s specific problems, and they contain terrific storytelling.

13 Nov

Should your small business customers be looking to the SBA?

SBA loans are really handy for business owners who might have trouble qualifying for a traditional loan

06 Nov

How your small business customers can avoid cyber fraud

Effectively protecting business data and systems from cyber fraud is down to preparation and planning. The better the protection is, the less likely it’ll be the target of an attack.

30 Oct

Social media trends in business banking

Staying up-to-date with social media trends can be an essential part of keeping in touch with your customers. But which trends should you be looking at?

25 Oct

Why you should be holding workshops, demonstrations and events

Holding regular events such as workshops and seminars is not only a great way to market the bank’s business, but also to provide your small business customers with resources, knowledge, and a way of building a better relationship.

16 Oct

Content marketing – what not to do

There’s no big secret to success – your content needs to be fresh and dynamic, or your audience simply gets bored and doesn’t return.

11 Oct

Get the most out of great content

Almost all content can be turned into something else, ensuring that you’re maximizing the time and effort that’s gone into creating it. All it takes is a bit of creative thinking.

04 Oct

Is it time for your content to speak more than one language?

Creating content in more than one language will help broaden your customer base.