Wednesday, 18 October 2017

Information and commentary for the small business banking industry

Category Archives: Insights from Glen Senior

16 Oct

Content marketing – what not to do

There’s no big secret to success – your content needs to be fresh and dynamic, or your audience simply gets bored and doesn’t return.

11 Oct

Get the most out of great content

Almost all content can be turned into something else, ensuring that you’re maximizing the time and effort that’s gone into creating it. All it takes is a bit of creative thinking.

04 Oct

Is it time for your content to speak more than one language?

Creating content in more than one language will help broaden your customer base.

27 Sep

Turning customers into fans

When it comes to increasing your customer base, it’s essential to use your existing clients as a marketing tool and really maximize the word of mouth potential.

20 Sep

Why banks need to focus on digital marketing

If you want people to be able to easily find your bank, then having a clear digital marketing strategy in place is essential.

13 Sep

Making your content attractive to small business owners

Small business owners are looking to their bank as a partner in their business venture, and relying on their advice and guidance.

06 Sep

Making the most of Facebook

Facebook is the primary social media platform on the internet. And although some may argue that LinkedIn is more business-oriented, it’s also true that many businesses, large and small, connect with their customers through Facebook.

30 Aug

CTAs – an important but overlooked essential element of content marketing

When it comes to content marketing, CTAs are often overlooked. This is a shame, because your content should be geared towards getting your audience to click through.

25 Aug

Tips for freshening up stale website content

There may be times you can rest on your laurels with your online content, but when you’re going through a stale patch is not one of them. Quite the opposite actually – it’s important to consistently create content when things are in a bit of a lull.

17 Aug

How small business owners can benefit from outsourcing payroll

Working through the payroll each week can be a time-consuming, tedious and often stressful task. If you’ve got small business customers who are becoming increasingly frazzled having to deal with it each week, it could be time to talk to them about the benefits of paying someone else to do it.