Friday, 28 April 2017

Information and commentary for the small business banking industry

Category Archives: Glen’s insights

20 Apr

Why content beats traditional marketing

A cheap, easy and effective marketing tool It’s no secret – content marketing has fast become more popular than traditional marketing methods such as print, radio and television. Why? Because online is the first place that people look when they’re searching for, or researching goods and services. It’s also because […]

07 Apr

What small business owners are looking for in a bank

These days, small business owners are looking for more from their bank than just finance. Increasingly, they’re looking to their bank as a partner in their business venture, and relying on their advice and guidance.

31 Mar

How banks can impress their small business customers

Understanding small business needs More and more, banks are coming to realise that their small business customers can be just as valuable to the bank as their big brothers. Small business is becoming a large part of the U.S. economy, and we’re seeing more banks changing their focus to accommodate […]

23 Mar

The importance of proofreading

There are many reasons people don’t take the time or trouble to thoroughly proofread their content – they’re too busy, they think they’ve picked up all the errors during the writing phase, they see it as a waste of time – but the most common reason is they figure that what they’ve got is good enough.

17 Mar

Boost word of mouth with the ideal customer experience

The perfect business partner Running a small business these days is a 24/7 job. Business owners are living and breathing their business, and continually thinking of new ways to expand and grow. They’re forming and maintaining relationships with all kinds of key stakeholders – customers, suppliers, their competition… and most […]

24 Feb

Helping small business customers find mentors and advisors

Tapping into experience A bank’s small business advisors are ideally placed to not only provide sound assistance and guidance to their small business customers, but to complement that guidance by helping them find business mentors and advisors. Whether the advisors they have in mind are customers as well, or contacts […]

17 Feb

Questions your customers want you to ask

What they’re not telling you Although it’s true that there will always be people who like to complain, and who will make the most of any opportunity to be the squeaky wheel, the majority of your small business customers probably won’t say anything if there are things about the bank […]

10 Feb

Does your content speak more than one language?

Reaching out globally It’ll probably come as no surprise that Chinese is right up there with English as one of the top languages on the internet. But as businesses worldwide become increasingly reliant on internet content, many other languages are coming to the fore. And a key factor in the […]

03 Feb

The benefits of outsourcing content marketing

It’s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. But one of the most commonly asked questions is “How? And from where?”

02 Feb

Measuring traffic to determine the success of your website is dead

In the mid 2000’s we worked with Microsoft out of Seattle. A key conversation was ‘traffic is like a currency. If you can generate traffic, don’t worry about if you can make any money. It will follow’. Cue Facebook, You Tube and all the others that proved this right. But […]