Wednesday, 28 June 2017

Information and commentary for the small business banking industry

Category Archives: Insights from Glen Senior

22 Jun

Content marketing – what not to do

When it comes to content marketing, you can get so involved in the tone and voice of your own website and social media that you might be encountering pitfalls without even realizing it.

16 Jun

Your bank’s website is an asset, not a brochure

It used to be that printed content was dominant when it came to marketing, and web content was only considered after all the printed material had been finalized. The website would then reflect that printed content, which is why some websites are viewed as ‘online brochures’. For some businesses, this […]

08 Jun

Teach your small business customers the difference between cash flow and profit

All too often, small business owners (especially those who are just starting out) mistake cash flow and profit as the same thing. When they’re talking to you at the bank about their financial situation, it’s a good idea to guide them towards some content that explains the difference. The goal […]

26 May

Why your bank’s website should include a Small Business Resource Center

More and more, banks are starting to realize that their small business customers are just as valuable as those in big business. Small business is becoming increasingly important to the global economy, and as such, they should be supported and helped to grow and succeed. Become known as small business […]

19 May

The comedy of content marketing

Content that makes people laugh is almost always unforgettable. Not only that, but if people like a bit of comedy while reading marketing content, they’re more likely to pass it on to someone else. If it’s funny, they’ll remember it So never underestimate the power of the – pun intended […]

05 May

All small businesses can export. Are they ready?

Pretty much all retail-based businesses should, at some point, look at exporting as way to grow their business, even if it’s just setting up an online store. If you have has customers who are doing well domestically with good sales, it could be time to sit down and have a […]

27 Apr

SBA loans – an alternate financing option

Although you don’t want to have to say no to your small business customers, it could be that they just don’t meet your requirements for a business loan. But that doesn’t have to be the end of it. There is an alternative. The US Small Business Administration is a government […]

20 Apr

Why content is the bee’s knees for SME bank marketing

A cheap, easy and effective marketing tool It’s no secret – content marketing has fast become more popular than traditional marketing methods such as print, radio and television. Why? Because online is the first place that people look when they’re searching for, or researching goods and services. It’s also because […]

07 Apr

What small business owners are looking for in a bank

These days, small business owners are looking for more from their bank than just finance. Increasingly, they’re looking to their bank as a partner in their business venture, and relying on their advice and guidance.






31 Mar

How banks can impress their small business customers

More and more, banks are coming to realise that their small business customers can be just as valuable to the bank as their big brothers. Small business is becoming a large part of the U.S. economy, and we’re seeing more banks changing their focus to accommodate their small business customers. […]