Thursday, 22 February 2018

Information and commentary for the small business banking industry

Category Archives: Insights from Glen Senior

19 Feb

E-mail: an oldie but a goodie

Email might not have the ‘cool’ factor of social media or the flashy ‘tech’ appeal of SEO, but the fact is that it’s still the most effective.

12 Feb

Tips for promoting your small business content

Promotion should be part of any good content strategy – and we’ve got some tips that you can include when thinking about how to promote your content.

05 Feb

Customer focus: content that educates

Your content strategy should focus on not just what’s useful for small business owners, but what’s also educational.

29 Jan

What are small business owners looking for in a bank?

Small business owners are always on the lookout for no fuss, efficient and up-to-date services. The more they can streamline their finances, the better.

22 Jan

Why visual media is leading in content

There really is no stopping the upcoming king of content marketing – visual mediums are increasing, and are increasingly being preferred by small business and big business alike.

08 Jan

Content marketing for the long haul

Putting in the time and effort to build a sustainably successful content marketing plan means the rankings, traffic and conversion rewards can be well worth it.

19 Dec

Why banks should be blogging

Blogs help to personalize a bank. In an industry where trust between a provider and their customers is paramount, forging a personal connection with an audience is essential

11 Dec

Delight your customers with a Small Business Resource Centre

The idea is to provide a one-stop shop where your small business customers can access tools and resources that will help their small business throughout its lifecycle, from start up to growth to exit.

04 Dec

What banks get out of content marketing

It’s important to market your content effectively to stay relative and authoritative in your industry – and to gain vital revenue.

27 Nov

6 tips for sprucing up your content marketing

Content marketing campaigns tend to have a few common elements – they’re accessible, consumable, relevant, solve their target audience’s specific problems, and they contain terrific storytelling.