Wednesday, 28 June 2017

Information and commentary for the small business banking industry

Category Archives: Insights from Glen Senior

23 Mar

The importance of proofreading

There are many reasons people don’t take the time or trouble to thoroughly proofread their content – they’re too busy, they think they’ve picked up all the errors during the writing phase, they see it as a waste of time – but the most common reason is they figure that what they’ve got is good enough.

17 Mar

Boost word of mouth with the ideal customer experience

Running a small business these days is a 24/7 job. Business owners are living and breathing their business, and continually thinking of new ways to expand and grow. They’re forming and maintaining relationships with all kinds of key stakeholders – customers, suppliers, their competition… and most importantly, their bank. The […]

24 Feb

Helping small business customers find mentors and advisors

A bank’s small business advisors are ideally placed to not only provide sound assistance and guidance to their small business customers, but to complement that guidance by helping them find business mentors and advisors. Whether the advisors they have in mind are customers as well, or contacts they’ve made through […]

17 Feb

Questions your customers want you to ask

Although it’s true that there will always be people who like to complain, and who will make the most of any opportunity to be the squeaky wheel, the majority of your small business customers probably won’t say anything if there are things about the bank that they think can be […]

10 Feb

Does your content speak more than one language?

Reaching out globally It’ll probably come as no surprise that Chinese is right up there with English as one of the top languages on the internet. But as businesses worldwide become increasingly reliant on internet content, many other languages are coming to the fore. And a key factor in the […]

03 Feb

The benefits of outsourcing content marketing

It’s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. But one of the most commonly asked questions is “How? And from where?”

02 Feb

Measuring traffic to determine the success of your website is dead

In the mid 2000’s we worked with Microsoft out of Seattle. A key conversation was ‘traffic is like a currency. If you can generate traffic, don’t worry about if you can make any money. It will follow’. Cue Facebook, You Tube and all the others that proved this right. But […]

27 Jan

Help your small business customers make the most of seasonal profits

Welcome back to TSBC, we hope you had a fabulous Christmas and an even better New Year! 2016 was certainly an interesting one, not just for small businesses but for banks and business in general, what with Brexit and the U.S. election. We look ahead with interest to see what […]

20 Jan

Do you have small business customers who’d benefit from exporting?

If your bank has customers who are doing well domestically with good sales, it could be time to sit down and have a chat with them about the possibilities of selling their products in the international marketplace.

13 Jan

The importance of the CTA

CTAs – important but overlooked CTA stands for Call To Action – and if you had to ask the question in the first place, then you definitely need to keep reading! So what is it exactly? It’s a link – which could be text, an image, an information box – […]