Friday, 18 August 2017

Information and commentary for the small business banking industry

Category Archives: Insights from Glen Senior

26 May

Why your bank’s website should include a Small Business Resource Center

More and more, banks are starting to realize that their small business customers are just as valuable as those in big business. Small business is becoming increasingly important to the global economy, and as such, they should be supported and helped to grow and succeed. Become known as small business […]

19 May

The comedy of content marketing

Content that makes people laugh is almost always unforgettable. Not only that, but if people like a bit of comedy while reading marketing content, they’re more likely to pass it on to someone else. If it’s funny, they’ll remember it So never underestimate the power of the – pun intended […]

05 May

All small businesses can export. Are they ready?

Pretty much all retail-based businesses should, at some point, look at exporting as way to grow their business, even if it’s just setting up an online store. If you have has customers who are doing well domestically with good sales, it could be time to sit down and have a […]

27 Apr

SBA loans – an alternate financing option

Although you don’t want to have to say no to your small business customers, it could be that they just don’t meet your requirements for a business loan. But that doesn’t have to be the end of it. There is an alternative. The US Small Business Administration is a government […]

20 Apr

Why content is the bee’s knees for SME bank marketing

A cheap, easy and effective marketing tool It’s no secret – content marketing has fast become more popular than traditional marketing methods such as print, radio and television. Why? Because online is the first place that people look when they’re searching for, or researching goods and services. It’s also because […]

07 Apr

What small business owners are looking for in a bank

These days, small business owners are looking for more from their bank than just finance. Increasingly, they’re looking to their bank as a partner in their business venture, and relying on their advice and guidance.

31 Mar

How banks can impress their small business customers

More and more, banks are coming to realise that their small business customers can be just as valuable to the bank as their big brothers. Small business is becoming a large part of the U.S. economy, and we’re seeing more banks changing their focus to accommodate their small business customers. […]

23 Mar

The importance of proofreading

There are many reasons people don’t take the time or trouble to thoroughly proofread their content – they’re too busy, they think they’ve picked up all the errors during the writing phase, they see it as a waste of time – but the most common reason is they figure that what they’ve got is good enough.

17 Mar

Boost word of mouth with the ideal customer experience

Running a small business these days is a 24/7 job. Business owners are living and breathing their business, and continually thinking of new ways to expand and grow. They’re forming and maintaining relationships with all kinds of key stakeholders – customers, suppliers, their competition… and most importantly, their bank. The […]

24 Feb

Helping small business customers find mentors and advisors

A bank’s small business advisors are ideally placed to not only provide sound assistance and guidance to their small business customers, but to complement that guidance by helping them find business mentors and advisors. Whether the advisors they have in mind are customers as well, or contacts they’ve made through […]