Friday, 28 April 2017

Information and commentary for the small business banking industry

Category Archives: Glen’s insights

27 Jan

Help your small business customers make the most of seasonal profits

Getting 2017 kicked off right Welcome back to TSBC, we hope you had a fabulous Christmas and an even better New Year! 2016 was certainly an interesting one, not just for small businesses but for banks and business in general, what with Brexit and the U.S. election. We look ahead […]

20 Jan

Do you have small business customers who’d benefit from exporting?

If your bank has customers who are doing well domestically with good sales, it could be time to sit down and have a chat with them about the possibilities of selling their products in the international marketplace.

13 Jan

The importance of the CTA

CTAs – important but overlooked CTA stands for Call To Action – and if you had to ask the question in the first place, then you definitely need to keep reading! So what is it exactly? It’s a link – which could be text, an image, an information box – […]

16 Dec

Case studies – win-win for banks and customers

One case study, so much content Here’s the thing – people love to tell their own stories, especially if they’re success stories. So if your bank has clients who are running profitable small businesses, the chances are very good they’ve got some good tales to tell about their path to […]

11 Nov

The importance of digital marketing

Searching for a bank – everyone’s online When was the last time you saw someone pick up the actual, doorstop-heavy, physical version of the Yellow Pages? So long ago you probably can’t remember. It’s just not how people search for a bank – or any kind of business – anymore. […]

21 Oct

How blogs can help you find new customers

Blogs boost brand awareness When it comes to content marketing, all too often banks fail to realize the potential blogging has. Not only are you constantly engaging your audience, but blogs are great for boosting brand awareness – they keep your brand front-of-mind, and increase your prospects. The thing about […]

07 Oct

Outsourcing your content marketing

Has your bank embraced content marketing? Creating consistently valuable content isn’t easy – in fact, engaging your target small business audience can be tough. One solution can be to outsource this task to a content marketing company that specializes in generating content that connects on a regular basis. Outsourcing content […]

16 Sep

Why augmented reality will remove the need for bank branches forever

There is a lot of talk about banks closing branches, especially in smaller towns. Guess what? In the future there won’t be any branches at all. So if you are a customer facing bank manager, or anyone working in a branch, best to find a new career and don’t encourage […]

02 Sep

Why banks shouldn’t cut branches

There has been a lot of press lately about digital banking, the move to mobile, and banks needing to move with the times and slash their bulky overhead structures. Many banks have taken this on board and decided the easy target are branches and staff. Remove 200 branches, and the […]

02 Sep

Recent trends on the content marketing landscape

Content marketing trends are continuing to emerge and evolve – and it makes finding out what your audience wants content-wise a little more difficult. Recent trends are usually a smart bet, such as the ones outlined below. The rise of podcasts targeted at small businesses Your small business banking customers […]