Friday, 15 December 2017

Information and commentary for the small business banking industry

Category Archives: Insights from Glen Senior

27 Sep

Turning customers into fans

When it comes to increasing your customer base, it’s essential to use your existing clients as a marketing tool and really maximize the word of mouth potential.

20 Sep

Why banks need to focus on digital marketing

If you want people to be able to easily find your bank, then having a clear digital marketing strategy in place is essential.

13 Sep

Making your content attractive to small business owners

Small business owners are looking to their bank as a partner in their business venture, and relying on their advice and guidance.

06 Sep

Making the most of Facebook

Facebook is the primary social media platform on the internet. And although some may argue that LinkedIn is more business-oriented, it’s also true that many businesses, large and small, connect with their customers through Facebook.

30 Aug

CTAs – an important but overlooked essential element of content marketing

When it comes to content marketing, CTAs are often overlooked. This is a shame, because your content should be geared towards getting your audience to click through.

25 Aug

Tips for freshening up stale website content

There may be times you can rest on your laurels with your online content, but when you’re going through a stale patch is not one of them. Quite the opposite actually – it’s important to consistently create content when things are in a bit of a lull.

17 Aug

How small business owners can benefit from outsourcing payroll

Working through the payroll each week can be a time-consuming, tedious and often stressful task. If you’ve got small business customers who are becoming increasingly frazzled having to deal with it each week, it could be time to talk to them about the benefits of paying someone else to do it.

11 Aug

Small business charge-out rates – realistic calculations

An all too common mistake small business owners make is not properly calculating a rate for their service. This is especially important if their business offers a service that sees the business owner and their employees most often at their clients’ homes.

03 Aug

How to convince your small business customers to move to the cloud

If you’ve got small business customers who are reluctant to move their accounts to the cloud, now’s the time to convince them that’s it’s not complicated, that it’s in fact easier and ultimately more secure.

27 Jul

The SBA – an alternate lending solution

Are you an SBA-approved lender? If so it’s a good idea to have some comprehensive content around how SBA loans work, as the process can be quite confusing for business owners.