When it comes to content marketing, you can get so involved in the tone and voice of your own website and social media that you might be encountering pitfalls without even realizing it. If itâ€™s been a while since you stood back and looked at your content marketing strategy, now might be a good time. If youâ€™re making any mistakes, donâ€™t panic â€“ just learn from them. Revise your strategy and keep moving forward.
Even the best and most experienced content marketers make mistakes, and one of them is resting on your laurels â€“ itâ€™s important to continually review your content and make sure itâ€™s as engaging and purposeful as possible.
Content should be fresh and dynamic, or customers simply donâ€™t see a reason to keep coming back. Making sure your website and social media doesnâ€™t go stale is Job #1.
You should also avoid:
Although SEO isnâ€™t the be-all, end-all holy grail of online marketing that some think it is, itâ€™s still worth putting some time into it. Think of the 80/20 rule â€“ if you spend some time on SEO, youâ€™ll see the benefits. But itâ€™s not something you should obsess about â€“ 80% of the time, there are more productive things you can be doing to win more customers.
Above all, keep thinking outside the box. There are no hard and fast rules with content marketing, but the content that sees the most success is that which is always innovative and always thinking of new ways to engage customers.
Here at TSBC, weâ€™re the content marketing experts, with a whole range of solutions including a complete Small Business Resource Centre. Contact us on www.tsbc.com/contact to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.