Itâ€™s no secret â€“ content marketing has fast become more popular than traditional marketing methods such as print, radio and television. Why? Because online is the first place that people look when theyâ€™re searching for, or researching goods and services.
Itâ€™s also because content marketing is such a flexible tool. You can include all the material you would in a brochure, upload videos that might have been used in a TV commercial for a fraction of the cost, or create voiceover advertising that rivals anything heard on the radio.
Just like anything else, people will search online to find out about a bankâ€™s products, service and reputation. But there are other reasons that content marketing trumps traditional marketing when it comes to business banking, such as:
The best content in the world wonâ€™t do you much good if itâ€™s not ranking well with the search engines. Thatâ€™s why Search Engine Optimization (SEO) is crucial for effective content marketing. Thereâ€™s no point in spending time and money creating top level content if no-one can find it.
The great thing about content marketing is that it can be so easily optimized for search engines. However itâ€™s important to get the advice of experts so that when your content is being created, the relevant keywords and phrases are being used properly.
So, although the goals of content and traditional marketing are the same â€“ to promote your bankâ€™s business â€“ there are many reasons why content marketing should be a major part of your bankâ€™s marketing strategy, and why itâ€™s streets ahead of traditional marketing.