Sunday, 17 December 2017

Information and commentary for the small business banking industry

Creating the ideal experience for small business customers

21 Dec

With Christmas coming up, there are a few things a bank can do to give their small business customers the best gift ever – that of the perfect business partner dedicated to providing a great customer experience.

The relationship a small business has with their bank can make all the difference not just to their overall success, but to their day-to-day lives. If that relationship is a good one, stress levels can be reduced greatly – a major goal of all business owners.

A small business’s relationship with their bank has, in the past, often been fraught with stress and nerves. Back in the day, an old adage to describe someone who was relatively stress-free with their finances was “at least I can look my bank manager in the eye when I run into him on the street.” What you don’t want are customers who are afraid to answer their phone in case it’s the bank calling with a stern lecture.

Because their relationship with their bank is one of the most important to a business owner, it can be the most stressful. Think about ways to reduce that stress, so that you’re viewed as a welcome support mechanism rather than someone to avoid. Make sure your customers know you’re there to help, not shut them down.

The below article looks at ways all businesses can provide their customers with a little holiday cheer.

Read the full article at: blog.hubspot.com

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