Banks are overflowing with client data, but only about 12 percent of that data is really analyzed. How can your bank make valuable use of at least some of the remaining 88 percent? The answer is with a growing type of content marketing â€“ data driven storytelling.
When it comes to gaining and retaining customers, it isnâ€™t really just about advertising. Itâ€™s become just as much about publishing â€“ about providing useful content that leads to the sale of your goods or services.
Data driven storytelling is one of the recent trends at the heart of using content to attract leads to become paying customers. The positives from embracing data driven storytelling are:
Find out how to push your content further on mobile devices with this advice from TSBC.
There are a few essential narratives that work well when utilizing data to tell a story. They are:
With so much potential for creating new content, should you be outsourcing your content marketing needs?
Data driven storytelling takes advantage of the growing availability of data sets to investigate and uncover new angles on stories.
Thereâ€™s an increasing interest in data driven stories, and with easier access to large data sets combined with improved data analysis tools, all the pieces are in place for you to tell interesting stories with your data.
Take a look at TSBCâ€™s blog to find out how you can use automation to distribute your small business content.
At TSBC, we have the content youâ€™re looking for to help your business create data driven storytelling. Contact us via email at email@example.com to find out how we can assist you.