Content remains king â€“ at least for getting potential customers to your website and interested in something your financial products and services. Itâ€™s important to always have an end goal for what each piece of content you create is trying to achieve. For most pieces, youâ€™ll want them to ultimately lead to new customers.
To generate content that aligns with your bankâ€™s objectives and what your customers want, youâ€™ll need to find out what content types appeal to your target market. Each item of content you develop should lead to a product or service, eventually resulting in new customers.
Engaging content can draw direct purchase decisions and generate high conversion rates.Â The challenge is to create interesting and entertaining content thatâ€™s actually valuable to consumers. And it needs to be easy to find. Thereâ€™s no point creating great content if no one sees it. After all, thereâ€™s no return on investment in content that your target market isnâ€™t reading.
By making your content as accessible as you can and building a reputation for worthwhile content, youâ€™ll start to develop a standing of being a thought leader for your small business customers.
Here’s the Social Media Examiner’s article on how to attract more customers with content marketing.