Tuesday, 20 March 2018

Information and commentary for the small business banking industry

Helping small business customers find mentors and advisors

24 Feb

A bank’s small business advisors are ideally placed to not only provide sound assistance and guidance to their small business customers, but to complement that guidance by helping them find business mentors and advisors.

Whether the advisors they have in mind are customers as well, or contacts they’ve made through industry networking, hooking them up with your small business customers will always be welcome.

This is especially true for people who are new to business. Sometimes they have their own advisors through family or former work colleagues, but often they don’t, which means they’re missing out on sharing in the wealth knowledge that people who are experienced in business can provide. And when the start-up phase is completed, it’s still a good idea to keep in touch with people who can provide help and advice, so they can move forward.

Finding a mentor

Try to pair your small business customers with experienced business owners the bank knows personally, and who are willing to provide mentoring services. However, the resource doesn’t end there. Point your small business customers in the direction of:

There are also professional consultants. They’re not free, but often their expertise is well worth paying for, especially if you have small business customers in very specialized industries.

Business mentoring can give your customers a fresh perspective on their own business. It can propel their business into profitable areas that they hadn’t considered before. So help them take the first step towards finding a business mentor today – and watch them reap the rewards in the future.

Here at TSBC, we can offer you great content around finding business mentors and advisors for the small business section of your bank’s website. Contact us on www.tsbc.com/contact to find out how we can help you.


Glen Senior
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.

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