More and more, banks are coming to realise that their small business customers can be just as valuable to the bank as their big brothers. Small business is becoming a large part of the U.S. economy, and weâ€™re seeing more banks changing their focus to accommodate their small business customers.
If youâ€™re taking a long hard look at the small business section of your bank, and what it can do to improve its services to existing customers while luring in new ones, the first place to look is at the bankâ€™s website.
Everyoneâ€™s online these days, whether on a computer, a tablet or a smartphone. Everyone does their research online, and small business owners often look to their bank for so much more than financial advice and lending solutions. So this is where the bank can really take the lead and impress its customers, existing and potential.
Itâ€™s not just enough to have a small business section of the website that lists your products and services. To really build good relationships with your small business customers, you need to offer them valuable resources that will help grow and manage their business. Some of the fundamentals include:
These are just the start. Theyâ€™re the bare bones with which to launch a Resource Center, but thereâ€™s so much more that can be included, such as blogs, business guides, financial calculators, action plans and health checks. And of course, itâ€™s important to include clear CTAs so that your existing customers can maintain their relationship with you, and potential customers can get in touch with you.
Here at TSBC, weâ€™re the content marketing experts, with a whole range of solutions including a complete small business resource center. Contact us hereÂ to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.