There are so many businesses online these days, so business owners need to ensure that theirs is found by potential customers. Especially those who may not have heard about their business but who are in the market.
Search Engine Optimisation (SEO) is a process to help optimise websites so that theyâ€™re attractive to search engines, so that when people type in particular keywords for their search, that business will pop up high up in the results. For example, if a Chicago based plumber is using SEO tactics well, when someone types in â€˜good plumber Chicagoâ€™ into Google, their website can be the first or second that appears in the results.
On Google, few people click on a result that is fourth or fifth in the list, and hardly ever do people look at the second page of results. So if business owners can ensure that their website is one of the top few results when someone does a relevant search on Google, theyâ€™re much more likely for that person to visit their website.
When considering website strategies, itâ€™s important to keep in mind that everything should be geared to optimising SEO as much as possible, and how Google can help achieve that.
Read the full article at: backlinko.com.