These days, itâs not just your competitors youâre vying with for audience attention. Youâve got to get your content noticed among all the âFunniest cat fails youâll ever see!â videos, your customerâs Facebook friends, and headlines screaming Tom Cruiseâs latest Scientology-related slip-up.
Getting your share of attention amongst all this online noise is a bigger challenge than it used to be. And when it comes to banking content, itâs even tougher to get customers clicking on you instead of the most recent âfunny catsâ video doing the rounds.
How you headline content is obviously one of the most important things to get right, because that’s what’ll attract people in the first place. It’s a good idea to try and harness emotion – although not with sensationalist headlines, they’ll make you look like a tabloid – but by tapping into basic human psychology by exploiting emotions such as fear or greed, youâll get people clicking on you. For example: â5 reasons why the new credit card means more bang for your buck!â
A compelling image is a good way to arouse curiosity. You can use them to not only get customers clicking on your content, but also to generate sentiment while theyâre there. As long as itâs consistent with your brand and your message, then be brave and use images that are provocative or sentimental.
One of the best ways to get customers returning to check out your content on a regular basis is to give that content a âvoiceâ thatâs uniquely âyouâ. Whether itâs an irreverent humour, a penchant for witty catchphrases or a unique way of encouraging feedback, you need to establish your place in the world of content marketing by developing and utilising your own unique voice.
Read the full article at: marketingland.com