Friday, 15 December 2017

Information and commentary for the small business banking industry

How to convince your small business customers to move to the cloud

03 Aug

If you’ve got small business customers who are reluctant to move their accounts to the cloud, now’s the time to convince them that’s it’s not complicated, that it’s in fact easier and ultimately more secure.

The cloud is thousands of computers, all linked together in a warehouse. So instead of using accounting software that’s installed on a computer, and then saving files onto the same machine, cloud computing means you can store all that software and data on a server that can be accessed anytime, and from anywhere.

Transferring your business banking into the cloud can make a huge difference in how business owners work, bank and communicate.

Benefits of cloud banking

The major benefit of cloud accounting is being able to access data anytime, and from anywhere. Accounts can be managed while travelling, and they’re not at risk if a laptop gets stolen. Plus, it can be used on a variety of platforms.

  • Any time, any place – we’re on the go so much these days. If accounts are in the cloud, it doesn’t matter if someone is on a train, a plane or in an automobile – as long as there’s internet access, accounts can be accessed and managed.
  • Real time – business owners don’t need to wait 24 hours for updates. They don’t need to be physically at the bank to access their data, nor do they need to be physically sitting in their office.
  • Software– people aren’t limited to using their accounting software when only at the office or using a particular computer. Having accounts in the cloud means they can be accessed and updated using a smartphone or any other Internet-connected device.
  • It’s safer – if an office burns down, the accounts don’t go up in smoke with it. Likewise, it a laptop gets lost or stolen, accounts can be accessed using another device. And everything is backed up properly, by experts, so it can always be retrieved. It’s much safer than storing everything on one machine.

Cloud ‘mythbusting’

If you have business owners still feeling sceptical about using cloud accounting, it’s probably because they’re worried about one of the below possibilities:

  • They’re not ‘tech-savvy’ – they don’t have to be. If they can use email, they can use the cloud. No software installations, updating to new versions or worrying about upgrades. Just remember the log in details and the rest is done.
  • It’s expensive – actually, it’s not. It’s usually cheaper because you only pay for what you use, rather than having to fork out for upgrades, maintenance and tech support.
  • What if the Internet goes down? – A really, really rare occurrence in this day and age. It’s far less likely to crash than it is to experience a power cut – which will also prevent people from accessing their data – and even if it does, it’s back up in a short time. Meanwhile, all their accounts remain safe.

In the world of small business – and outside of it too – cloud accounting is the way of the future, thanks to its manifold benefits and means of increasing business efficiency. It’ll continue to grow and as it does, it’ll become even easier to use with more features and ways to enhance businesses.

Here at TSBC, we’ve got plenty of content around the benefits of banking in the cloud. Get in touch with us so we can help boost your online content.


GSCirc

Glen Senior
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.

« »