Everyone’s online these days. And a large percentage of them have a Facebook profile – over 1 billion. For that reason, your bank’s small business advisors should be making use of Facebook for Business, as a way to not only promote the bank’s brand and image, but to forge and maintain relationships with their small business customers.
The idea behind social media is to use it as an engagement tool, not as an advertising method. It’s a way to make personal connections with people, in order to build trust – very important in the world of banking.
If you don’t have a Facebook page for the bank, now’s the time to start. If you do, but you’re not sure how to use it to its best advantage, it’s a good idea to read over the tips offered by Facebook for Business. And one of your main goals should be to continually increase the number of followers you have. The more followers mean more potential customers. The below article offers some handy tips on how to increase your Facebook following.
Read the full article at: rebekahradice.com