More and more, banks are coming to realise that their small business customers can be just as valuable to the bank as their big brothers. Small business is becoming a large part of the U.S. economy, and weâ€™re seeing more banks changing their focus to accommodate their small business customers.
If youâ€™re taking a long hard look at the small business section of your bank, and what it can do to improve its services to existing customers while luring in new ones, the first place to look is at the bankâ€™s website.
This is where a Small Business Resource Centre is ideal. Itâ€™s not just enough to have a small business section of the website that lists your products and services. To really build good relationships with your small business customers, you need to offer them valuable resources that will help grow and manage their business, such as a business plan guide and template, cash flow forecasting tools, and case studies they can learn from.
Small businesses are becoming increasingly important to many U.S. banks. Here’s an article from Forbes about the top 10 big banks lending to small businesses.