Thereâ€™s no secret to it â€“ quality visual content grabs attention faster and your reader retains the information longer. Which is why infographics can be such a useful tool when it comes to content marketing.
Letâ€™s face it, banking content can sometimes be a bit dry. One of the best ways to spice it up and still get your message across is to present it visually. And an infographic is an engaging way to present that information at a glance.
Letâ€™s say youâ€™re presenting information that includes a lot of statistics. Lines of text containing multiple percentage figures arenâ€™t going grab your audienceâ€™s attention in the same way as showing it to them in an infographic.
Or you could be promoting a new financial business tool, and an infographic illustrating how the process works and benefits to the customer is a great way to get that message across.
Infographics are an effective content marketing tool because they:
There are a few key things to consider when developing the concept for an infographic. Youâ€™re looking to do two main things â€“ grab audience attention and deliver a message. Some ways of doing this are:
If you havenâ€™t tried them before, give them a go. Infographics are one of the best ways to present information using a visual platform, and theyâ€™re a great way to engage your audience. Infographics are fun for both you and your customers, so make the most of them.
Here at TSBC, we can help you create interesting, engaging and attractive infographics. Contact us on www.tsbc.com/contact to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.