Itâs still true â content remains king (or queen, depending on your royal preference). Without top quality content, your business will struggle to get customers to your website and will have difficulty keeping them interested until they contact you to solve a problem.
Internet users donât want to scroll through truckloads of text, trying to decipher long, complicated sentences of unnecessary jargon. They simply want to know what youâve got to offer and how it will benefit them.
Using simple, concise language that gets to the point â maybe with a touch of humor â is the way to keep users reading. Nobody wants to link through to an interesting website only to find a gigantic lump of information in the form of an out-of-control paragraph!
Using space effectively will give your readers a chance to âtake a breathâ between bouts of information.
Before a potential customer decides to contact you about your products or services, theyâll need to be engaged on some level. To achieve that, youâll need content such as:
On average, 80% of people exposed to a headline will read it â but only 20% of people will click through. Nothing beats a headline that can entice the reader to click the link through to your site.
Thereâs a fine line between writing an extravagant headline with little substance and one that grabs your potential customersâ attention while also telling them about the page theyâre clicking through to.
For example, if your headline reads âWe let slip the worldâs greatest sunscreenâ but your content behind the link fails to live up to such a bold statement, you could find yourself losing web traffic in the future.
People can get annoyed at clicking through to a page they didnât expect or thatâs overhyped. Next time, they might choose to ignore your link while thinking about the time they wasted previously.
Itâs important to spend time coming up with great headlines, but is it better to use positive or negative words?
Studies show that negative words (like âneverâ, âno wayâ and âavoid’) perform 30% better than positive ones (such as âbestâ, âgreatestâ and âperfectâ). For your business, it will probably be a case of deciding what kind of message you want to portray.