As 2016 winds down – although the Christmas season is winding up – it’s a good idea for small business owners to look ahead to the new year and consider how they’re going to ensure their business thrives.
When it comes to trends to be aware of, mobile’s where it’s at. Everyone has a smartphone these days, and they don’t use them just for making phone calls. They’re internet browsers and wallets too, which means that small business owners should make sure their websites are mobile-optimized, and they’ve got mobile payment options as well.
Social media’s something we bring up often here, but that’s because it should be part of any small business’s marketing mix. Not only is it an effective and free advertising tool, but it’s the best way for business owners to engage with their customers.
Standing out from the competition should be a priority for all small business owners. Those that rest on their laurels will face a decline in profits come 2017. And although small business owners are â€“ understandably â€“ getting ready for the Christmas rush and one of the most profitable times of the year, itâ€™s also important for them to look ahead to 2017 and get strategies in place to maintain their competitive advantage.
The below article looks at 5 trends small businesses should be keeping an eye on in 2017.
Read the full article at: www.socialmediatoday.com