Thursday, 23 November 2017

Information and commentary for the small business banking industry

Making the most of Facebook

06 Sep

Everyone’s online these days. And a large chunk of them – over 2 billion at last count – are on Facebook. This makes it a social media tool that’s really too important and too effective to ignore, especially for banks and their small business customers.

Facebook is the primary social media platform on the internet. And although some may argue that LinkedIn is more business-oriented, it’s also true that many businesses, large and small, connect with their customers through Facebook. Why? Because it’s so easy – everyone understands how it works. It’s also extremely effective, since it’s a great way to engage with people. It’s also free!

The thing to remember about Facebook is that it’s not an advertising tool. That’s what your website is for. Facebook is a means of connecting with your customers and providing a more personal touch to your business. People feel more comfortable buying from a business they have a personal connection with, so when people reach out to you on Facebook, make sure you respond. That said, you can pay for Facebook Adverting, which help boost your marketing strategy. You can find out more about it on Facebook Business.

Mostly, Facebook should be used to:

  • Encourage people to visit your website. The idea is to drive traffic to your business website, which is where your marketing strategy kicks in. So Facebook is how you tell your customers that there’s a new blog on your site, or a competition, or discounts on products.
  • Promote the bank and and its culture, and your own personality. The more people you can make a personal connection with, the more leads you’ll generate.
  • Encourage referrals by incentivizing your existing customers to get their friends and family to sign up to your Facebook page. You can offer them discounts on products or services, gift vouchers or invitations to events.

Once you’ve created your Facebook page, it’s important to include a link to it on the bank’s website. Remember too, that just because you have a presence on Facebook doesn’t preclude your joining up with other social media platforms as well. LinkedIn’s especially important if you’re a B2B company.

Facebook is a leading marketing tool because of its ease and effectiveness, and because it gives you access to a huge network of potential customers. It should be part of any small business’s marketing mix for you and your small business customers.

Here at TSBC, we can offer you great social media content for your small business customers, including a full and comprehensive Small Business Resource Center. Contact us on www.tsbc.com/contact to find out how we can help you.

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