Saturday, 23 September 2017

Information and commentary for the small business banking industry

Outsourcing your content marketing

07 Oct

Has your bank embraced content marketing? Creating consistently valuable content isn’t easy – in fact, engaging your target small business audience can be tough.

One solution can be to outsource this task to a content marketing company that specializes in generating content that connects on a regular basis.

Outsourcing content creation to other businesses is common

On average, 44% of B2B businesses outsource content creation. This could include the planning, strategy, persona creation, writing, editing, designing, distribution and even analyzing of content. *

There are some major benefits of outsourcing content creation to the experts at an agency that focuses on content. These benefits include:

  • Saving time and money. With a busy team of marketers working on many other projects, content creation and management won’t be as efficient or timely.
  • Access to technology and tools. It takes time to design and build certain content tools, and an agency will already have invested in this technology.
  • Ease of scaling. If your bank has the budget, you’ll be able to scale your efforts quickly through an agency. You won’t be forced to hire or fire depending on your content requirements.

Learn how to write engaging, relevant content through TSBC’s blog.

Is it time for your bank to contract out content creation?

Knowing when to outsource certain tasks is an important part of building a successful business. Perhaps it’s time to outsource your content marketing to an expert. Here are some signs that suggest it might be time to outsource:

  • You don’t remember when you last made an update to your content online. It’s vital you maintain an updated, accurate and mobile-friendly site with fresh, engaging content.
  • You don’t know your content marketing return on investment. It’s crucial you measure your traffic, forms, email and leads so you can see the results that your content marketing is generating.
  • Constant search engine optimization (SEO) changes. One of the most constantly evolving aspects of content marketing is SEO. You may not have the time or patience to continually keep up with it – but a specialist content agency will.

Discover some of TSBC’s recent trends on the content marketing landscape.

At TSBC, we’re highly experienced and able to provide you with content that’s original, maintains engagement with your audience, and has value and consistency. Contact us via email at sales@tsbc.com to find out how we can assist you.

* Technology marketers urgently need to document their content marketing strategy


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Glen Senior
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.

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