Itâ€™s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. But one of the most commonly asked questions is â€śHow? And from where?â€ť There are any number of answers, all of them depending on what requirements a bank has in terms of content marketing. You could draw people from within the bankâ€™s existing employee pool, but whoâ€™s to say theyâ€™d agree to take on writing tasks on top of everything else they have to do?
But letâ€™s say there are some keen folk there, perhaps those whoâ€™ve been secretly harbouring writing ambitions, whoâ€™d be keen to give it a try. And letâ€™s also assume that among those, there are those who can actually write. Is it enough? And whoâ€™s going to tie it all together?
This is where outsourcing your content marketing can help. A bank can combine any of their own staff with experienced content marketers and editors, to form a hybrid team thatâ€™s continually creating content thatâ€™s fresh, relevant and most of all, to scale.
Talk to us about how we can help with your content marketing needs.