Internet users donâ€™t want to scroll through truckloads of text, trying to decipher long, complicated sentences of unnecessary jargon. They simply want to know what youâ€™ve got to offer and how it will benefit them.
Using simple, concise language that gets to the point â€“ maybe with a touch of humor â€“ is the way to keep users reading. Nobody wants to link through to an interesting website only to find a gigantic lump of information in the form of an out-of-control paragraph!
Nothing beats a headline that can entice the reader to click the link through to your site. Thereâ€™s a fine line between writing an extravagant headline with little substance and one that grabs your potential customersâ€™ attention while also telling them about the page theyâ€™re clicking through to.
People can get annoyed at clicking through to a page they didnâ€™t expect or thatâ€™s overhyped. Next time, they might choose to ignore your link while thinking about the time they wasted previously.