Social media should be a part of any small businessâ€™s marketing mix. Itâ€™s cheap â€“ often free! â€“ and itâ€™s an effective and easy to use marketing tool. Small businesses need to be where their customers and potential customers are, and these days, theyâ€™re all online.
Facebook, Instagram, Twitter, YouTube, LinkedIn â€“ these are all easy, free and fun marketing solutions. Not only that, but theyâ€™re also very effective since so many people use them. Theyâ€™re great platforms for connecting and engaging with customers. Unlike traditional face-to-face media, social media allows small business owners to communicate with a large number of people in a short space of time, with a few taps on the keyboard or smartphone. And, itâ€™s a great platform to build customer loyalty and reward their best customers.
Plus, people talk about products and services. They talk about a great coffee they had at a particular cafĂ©, or they moan about the awful service they experienced at their local garage. If your small business clients arenâ€™t on social media, chances are they wonâ€™t hear about these conversations. With a social media presence, they can listen to what customers are saying about their business, their competitors and their industry â€“ and can step in and join the conversation if necessary.
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