Sunday, 17 December 2017

Information and commentary for the small business banking industry

Social media trends in business banking

30 Oct

There are more than two billion active social media users worldwide – and your target audience is likely to be amongst them.

By connecting with your target audience the way they want you to connect with them, your bank will remain fresh in their minds when they need the financial products or services that you’re offering.

Staying up-to-date with social media trends can be an essential part of keeping in touch with your customers. But which trends should you be looking at?

Live streaming

Live streaming has started to make waves in social media marketing circles. With the emergence of Facebook Live and Periscope (among others), there are opportunities to interact with your small business customers while showing them the bank’s world through your eyes.

Live streaming video is a fantastic way to interact with your customers in real time. For instance, you could:

  • Demonstrate – how you run certain services.
  • Conduct training – and become a go-to reference for a particular product.
  • Host interviews – offering personal ideas and opinions to increase engagement.
  • Share live events – to let people who can’t attend be part of them.

For example, a number of U.S. gyms use Facebook’s live streaming service to show actual footage of their customers working out using their gym equipment.

These days, people are becoming influencers and thought leaders in purchase decisions. Their voices are heard through social media channels, so they can greatly impact the opinions of other potential customers.

Social media is a conversational tool by its nature, so encourage the conversation about your bank, and its products and services to be a positive one.

When it comes to gaining and retaining customers, it isn’t really just about advertising. It’s become just as much about publishing – about providing useful content that helps turn leads into actual contacts.

Everyone’s online these days, and most of them use some kind of social media. That’s where your customers are – and the best place to engage with them.

Here at TSBC, we’ve got plenty of content around how to use social media to benefit your bank. Get in touch with us so we can help boost your online content.

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