The right mix of start-up and small business-focused content can give a bank an important marketing edge. Useful business information and online training can attract qualified website traffic, maintain existing customer loyalty and position a bank as the bank of choice among the growing number of entrepreneurs electing to start their own business.
One of the main challenges faced by business banks is the question of how to differentiate their product and stand out as the preferred business bank in the burgeoning small business sector. In the current turbulent global economic climate, it is particularly difficult to find relevant and cost-effective ways to retain customer loyalty and attract financially sound and business-savvy new business banking clients.
How can banks effectively position their organization as the bank people who are serious about business would naturally gravitate to? Are pricey primetime adverts on television still the best way to attract and retain business clients or are there other options that provide a better return on investment?
The growing use of the Internet has changed the way business people look for business information and banking services. At the same time, the Internet provides an effective, reasonably low-cost and fairly immediate tool to achieve these marketing objectives.
Useful online business resources to help new businesses get up and running faster or enable established Small and Medium Enterprises (SMEs) to take their business to the next level can be an effective way to build customer loyalty and goodwill â€“ and could well offer banks the best returns on marketing investment.
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