Itâ€™s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. But one of the most commonly asked questions is â€śHow? And from where?â€ť There are any number of answers, all of them depending on what requirements a bank has in terms of content marketing. You could draw people from within the bankâ€™s existing employee pool, but whoâ€™s to say theyâ€™d agree to take on writing tasks on top of everything else they have to do?
But letâ€™s say there are some keen folk there, perhaps those whoâ€™ve been secretly harbouring writing ambitions, whoâ€™d be keen to give it a try. And letâ€™s also assume that among those, there are those who can actually write. Is it enough? And whoâ€™s going to tie it all together?
This is where outsourcing your content marketing can help. A bank can combine any of their own staff with experienced content marketers and editors, to form a hybrid team thatâ€™s continually creating content thatâ€™s fresh, relevant and most of all, to scale.
If you combine these advantages with the knowledge and experience that exists already within your bank, then what youâ€™ve got is a winning combination for creating content that works, content that matters. Hybrid teams are a balancing act, but once that balance is found youâ€™re in a position to tap into a great content marketing resource.
Here at TSBC, weâ€™re the content marketing experts, with a whole range of solutions including a complete small business resource center. Contact us hereÂ to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.