Itâ€™s one thing to create content thatâ€™s engaging, entertaining and ultimately successful. And that is, of course, the goal of all content marketers. But youâ€™re not getting all you can out of it if you donâ€™t revisit it and examine how it could be repurposed.
For example, letâ€™s say your bank has completed a case study on a successful small business, one thatâ€™s made use of a new small business lending package. The article itself has generated lots of traffic and has seen other small business customers engage with the content. This is great, and it can be even better if you consider the ways it can be repurposed. You can take the content and use it as examples in a Power Point presentation about the lending package. You can create an infographic around it. You can contact the business owner and ask if theyâ€™d be willing to re-use some of their quotes in a video youâ€™ll be posting online.
The point is, great content can almost always be mined for something new and different, which just adds to how much you invested in creating it in the first place.
Re-examining successful content to get the most out of it is beneficial in several ways. When youâ€™re looking at what youâ€™ve published previously, consider how it can continue to benefit your content marketing strategy by:
The point is, a lot of work usually goes into creating great content. To ensure itâ€™s as efficient as it possibly can be, thereby optimizing the effort thatâ€™s gone into it, look at ways it can be used again. Weâ€™ve used the case study example a lot here, but there are lots of others, such as:
What youâ€™re looking to do is make the most out of your great content creation efforts. Itâ€™s easy to see how you can generate numerous pieces of content from an original creation, and how you can reach a wider audience by doing so. Not only that, but repurposing will save you time and money. So donâ€™t let your best pieces of content go to waste. Dust them off and bring them back to life in new and exciting ways.