When was the last time you saw someone pick up the actual, doorstop-heavy, physical version of the Yellow Pages? So long ago you probably canâ€™t remember. Itâ€™s just not how people search for a bank â€“ or any kind of business â€“ anymore. And while the Yellow Pages has moved with the times and transferred itself to the internet, Googleâ€™s really the first place people go when searching forâ€¦ well, anything.
If you want people to be able to easily find your bank, then having a clear digital marketing strategy in place is essential. Otherwise potential customers wonâ€™t know you exist. And this is true even if youâ€™re a small-town bank in a place where businesses and families have known you for generations â€“ if youâ€™re not up with the times, theyâ€™ll consider taking their business elsewhere.
There are some fundamental aspects of a digital strategy that are important to get right straight out of the gate. If you donâ€™t have someone in-house who can review, overhaul or re-implement this strategy, bite the bullet and pay for a professional â€“ itâ€™s an investment that will pay off.
It shouldnâ€™t be suggested that a digital marketing strategy should completely take the place of traditional methods, but if banks donâ€™t have one in place theyâ€™ll fall immediately behind the times and lose potential customers. Depending on what your target market looks like, you can team your digital strategy with other methods to maximize the amount of leads youâ€™re getting.
Here at TSBC, we can offer you advice, tools and resources to help develop and enhance your digital presence. Contact us on firstname.lastname@example.org to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.