Thursday, 23 November 2017

Information and commentary for the small business banking industry

The importance of polished proofreading

02 Oct

Content that’s accurate, polished and professional reflects on you as a bank. Your customers don’t want to see errors in your content marketing, because that’ll get them thinking about where else you might have made mistakes. The very last thing a bank needs.

So it’s a good idea to get someone else to proof your work, because they’re more likely to pick up things that you won’t. And there are some pretty good arguments for getting a professional to do it. For example, if you know that someone else is going to be checking the content for errors, you can quit worrying about them and focus on the creative side instead. They may also get the message across better, since they may suggest a clearer, improved way to turn a phrase, which means your audience is going to get it faster. And it’ll increase your confidence. Seeing your work looking all polished and shiny is a confidence booster, and it’ll motivate you to share it with a wider audience.

Most proofreading providers offer different levels of service – for instance, you could just pay for checking on spelling, grammar, punctuation and syntax. If you find the service to be valuable at that level, then you could consider paying for a premium package that includes editing as well.

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