There are many reasons people donâ€™t take the time or trouble to thoroughly proofread their content â€“ theyâ€™re too busy, they think theyâ€™ve picked up all the errors during the writing phase, they see it as a waste of time â€“ but the most common reason is they figure that what theyâ€™ve got is good enough.
Content thatâ€™s accurate, polished and professional reflects on you as a bank. Your customers donâ€™t want to see errors in your content marketing, because thatâ€™ll get them thinking about where else you might have made mistakes. The very last thing a bank needs.
So itâ€™s a good idea to get someone else to proof your work, because theyâ€™re more likely to pick up things that you wonâ€™t. And there are some pretty good arguments for getting a professional to do it.
You probably canâ€™t imagine paying someone to proofread your content, especially when you can do it yourself for free. However, a professional will:
The downside, of course, is that youâ€™re paying for the service. But businesses like banks, who should always be striving to look as professional and trustworthy as possible should see the cost as justifiable.
Most proofreading providers offer different levels of service â€“ for instance, you could just pay for checking on spelling, grammar, punctuation and syntax. If you find the service to be valuable at that level, then you could consider paying for a premium package that includes editing as well.
If for whatever reason you canâ€™t make use of a professional, then thereâ€™s a basic process you can use to proofread your own copy:
Itâ€™s not ideal, but it works.
Here at TSBC, all content we provide has been thoroughly checked and proofread. Contact us on www.tsbc.com/contact to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.