Tuesday, 30 May 2017

Information and commentary for the small business banking industry

The importance of proofreading

23 Mar

Inaccuracies make your content look sloppy

There are many reasons people don’t take the time or trouble to thoroughly proofread their content – they’re too busy, they think they’ve picked up all the errors during the writing phase, they see it as a waste of time – but the most common reason is they figure that what they’ve got is good enough.

Wrong.

Content that’s accurate, polished and professional reflects on you as a bank. Your customers don’t want to see errors in your content marketing, because that’ll get them thinking about where else you might have made mistakes. The very last thing a bank needs.

So it’s a good idea to get someone else to proof your work, because they’re more likely to pick up things that you won’t. And there are some pretty good arguments for getting a professional to do it.

Benefits of professional proofreaders

You probably can’t imagine paying someone to proofread your content, especially when you can do it yourself for free. However, a professional will:

  • Reduce worry and boost creativity, because if you know that someone else is going to be checking the content for errors, you can quit worrying about them and focus on the creative side instead.
  • Hels get the message across better, since they may suggest a clearer, improved way to turn a phrase, which means your audience is going to get it faster.
  • Increase confidence. Seeing your work looking all polished and shiny is a confidence booster, and it’ll motivate you to share it with a wider audience.
  • Increase your own knowledge, because you can compare your original copy to the final version and see where the changes have been made. Learn from them – it’ll help to hone your skills.

The downside, of course, is that you’re paying for the service. But businesses like banks, who should always be striving to look as professional and trustworthy as possible should see the cost as justifiable.

Most proofreading providers offer different levels of service – for instance, you could just pay for checking on spelling, grammar, punctuation and syntax. If you find the service to be valuable at that level, then you could consider paying for a premium package that includes editing as well.

If for whatever reason you can’t make use of a professional, then there’s a basic process you can use to proofread your own copy:

  1. Print it
  2. Read it aloud
  3. Read it backwards

It’s not ideal, but it works.

Here at TSBC, all content we provide has been thoroughly checked and proofread. Contact us on www.tsbc.com/contact to find out how we can help you.


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Glen Senior
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.

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