Information and commentary for the small business banking industry
Three highflying social media trends
Staying up-to-date with social media trends can be an essential part of keeping in touch with your customers. By connecting with your target audience the way they want you to connect with them, your bank will remain fresh in their minds when they need a banking product or service.
Capturing the attention of small businesses with live streaming
Live streaming has started to make waves in social media marketing circles. With the emergence of Facebook Live and Periscope (among others), there are opportunities to interact with your customers while showing them the banking world through your eyes.
Live streaming video is a terrific way to interact with your customers in real time. For instance, you could:
Share live events â€“ to let people who canâ€™t attend, be part of it.
Host interviews â€“ offering personal ideas and opinions to increase engagement.
Demonstrate â€“ how you run certain services.
Conduct training â€“ and become a go-to reference for a particular product.
Encouraging your business customers to influence others
In the social media age, consumers are becoming influencers and thought leaders in purchase decisions. Their voices are heard through social media channels, so they can greatly impact the opinions of other, potential customers.
Social media is conversational, so encourage the conversation to be a positive one about your organization.
GIFs (Graphics Interchange Formats) are on the rise â€“ theyâ€™re now generating about 60 percent more engagement than a static visual. They use a compressed system thatâ€™s suitable for small animations, to get simple messages across quickly.
Both GIFs and video marketing are powerful tools that can attract and hold attention, or capture and convey an emotion, in ways that words canâ€™t.
At TSBC, we can provide you with the content youâ€™re looking for to help your business win over customers. Contact us via email at firstname.lastname@example.org to find out how we can assist you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.