Saturday, 23 September 2017

Information and commentary for the small business banking industry

What customers are looking for in your content

21 Aug

Banks are more than just money lenders these days, and have been for a long time. Many have a dedicated small business section, with experienced small business advisors to help small business owners with every aspect of their business, not just the financial ones.

That’s why having a Small Business Resource Center is so important. There’s a time for face-to-face contact, but mostly people like to find resources online and use them. If those resources are provided by their bank, they’ll have an added layer of credibility that comes from the trust your customers have in you.

So it’s a good idea to take a look at what you already have available, and then talk to your customers about what else they’d like to see. You probably have break-even analysis calculators, cash flow forecast guides and advice on how to prepare a loan application. But do you also have dedicated content around subjects like succession and planning an exit strategy? What about the U.S. Small Business Administration – even if you’re not an SBA lender, it still pays to let your customers know about their options.

Talk to us about how we can boost and improve your small business content.

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