These days, small business owners are looking for more from their bank than just finance. Increasingly, theyâ€™re looking to their bank as a partner in their business venture, and relying on their advice and guidance.
Small businesses are becoming more valued as customers to banks as well, since itâ€™s small businesses that are having a positive effect on the global economy. So itâ€™s to every bankâ€™s advantage to look at the services theyâ€™re currently offering their small business customers and seeking ways to improve them.
At the end of the day, what small business owners want is a bank that understands small business. They want to know that the bank has an interest in what theyâ€™re doing, their vision and their goals, and is committed to helping them succeed.
Most people, business owners included, will turn to the internet when they want to conduct some research. You can help reduce the number of hours they spend searching for small business solutions by providing small business content in one Small Business Resource Center.
Among the various resources to offer your small business customers you should include:
A Small Business Resource Center, one that contains all the advice and guidance that small business owners are looking for, shows that the bank is one that understands small business and is keen to see their customers succeed. Having small business advisors who are experienced and knowledgeable, and who are constantly monitoring the Small Business Resource Center is also a must, because it puts a human face on the banking services and ties those resources to someone whoâ€™s able to discuss them with their small business customers.
Here at TSBC, we can offer you great content for your small business customers, including a full and comprehensive Small Business Resource Center. Contact us on www.tsbc.com/contact to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.