Saturday, 23 September 2017

Information and commentary for the small business banking industry

Why your content strategy isn’t working

09 Jun

It’s not enough to just have a blog, social media presence and videos on YouTube. It’s how you harness these tools that counts.

To create success when content marketing to small businesses, first you need to understand your customers.

A business in New York will have entirely different needs and issues to one in Idaho so instead of relying on generic content, a bit of ground work will establish exactly where their pain points are and what they expect from you. This will help you to develop the right content to build a synergy and rapport with your customers.

Read the full article at: www.theglobeandmail.com

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