Itâ€™s no secret that banks are in need of fresh, dynamic content for their websites, especially their small business sections. One of the areas they seem to be lacking in most is blogging. And this is a shame, because theyâ€™re missing out on a rich source of content thatâ€™s proven to engage audiences and drive traffic to websites.
One of the best ways to keep customers coming back is to make sure the site is dynamic â€“ that thereâ€™s always something new to read, watch or interact with. And a blog is an easy way to update content on a regular basis.
Blogs help to personalize a bank. In an industry where trust between a provider and their customers is paramount, forging a personal connection with an audience is essential. If people find it easy to engage with their bank and that they have a connection with them, theyâ€™re more likely to entrust their finances to them.
Once youâ€™ve got your blog up and running, make sure you update it regularly. Aim for at least 2 blogs per week. Talk to your small business customers and find out what theyâ€™d like to read about, so that the content youâ€™re creating always has value. Bring in writers from around the bank â€“ youâ€™d be surprised how many people are enthusiastic about blogging, and in this way youâ€™re introducing your colleagues to your customers.
Forbes has an article on the top 10 benefits of blogging for your website.