You’ll likely appreciate that online marketing is increasingly important for engaging with your small business customers, existing and potential, but drafting effective web copy can be an intimidating prospect. The good news is, you donâ€™t need a background in marketing to master the basics of effective web writing. You just need to know a few guidelines that can make your copy more engaging to an online audience.
Knowing your target audience is the key to effective marketing. Do you understand your customerâ€™s pain points? If you donâ€™t, it will be very difficult to craft a message in a way that speaks directly to a buyerâ€™s needs. So try to think like your small business customers when you’re creating online content.
Nothing beats a well-crafted headline for instantly capturing an audienceâ€™s attention. The trick is to aim for short and punchy, with a proposition your readers will find irresistible.
Finally, every web page needs to conclude with a clear call to action that tells your readers what to do next. It might be picking up the phone to call you for more information, signing up for a newsletter, or completing an online form.
Here are some more tips for writing for an online audience.