It used to be that printed content was dominant when it came to marketing, and web content was only considered after all the printed material had been finalized. The website would then reflect that printed content, which is why some websites are viewed as â€˜online brochuresâ€™.
For some businesses, this is fine. But for a B2B business â€“ especially banks â€“ falling into the online brochure trap can cause trouble. Your website should be a major marketing asset, one thatâ€™s dynamic, modern, makes use of social media platforms and seeks to consistently engage its audience.
A bankâ€™s website is an extension of their culture, their products and services and their commitment to a great customer experience. And making sure their content is up to snuff doesnâ€™t have to be a complicated process. All it takes is a commitment to ensuring the website is dynamic and engaging, and there are some basic, easy factors to check when reviewing online content.
As mentioned at the beginning, printed content used to be the key marketing tool. For many years now, itâ€™s taken a backseat to web content, which is the best marketing asset you have. Getting the basics right when it comes to your website will help you increase your client base, communicate more clearly with your customers, and ensure that youâ€™re easily found when people are doing online searches.
Here at TSBC, weâ€™re the content marketing experts, with a whole range of solutions including a complete Small Business Resource Centre. Contact us on www.tsbc.com/contact to find out how we can help you.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.