A bank’s website should be a major marketing asset, one thatâ€™s dynamic, modern, makes use of social media platforms and seeks to consistently engage its audience.
A tried-and-true method for boosting brand awareness is to become a thought leader â€“ someone whoâ€™s considered the â€˜go-toâ€™ authority in their area.
CTAs are most effective if theyâ€™re deployed properly. And to know how to do that, you need to identify what kind of CTA youâ€™re using.
Building and maintaing a website that provides peace of mind for their small business customers isn’t top of many bank’s priorities. But it should be.
A bank’s customers whether they’re big, medium or small business, and personal customers as well, expect to be able to find help, information and guidance around their financial issues.