Sunday, 22 July 2018

Information and commentary for the small business banking industry

Avoiding content marketing pitfalls

13 Feb

Here’s the thing about content marketing – you can’t ever rest on your laurels. There’s no big secret to success – your content needs to be fresh and dynamic, or your audience simply gets bored and doesn’t return. So that’s a major – making sure your content doesn’t get stale.

The most common pitfalls are of the sort that sneak up on you – in other words, you don’t even realise you’re doing it – it just happened. So after flitting around the opinions of some of the internet’s best content marketers, there do seem to be errors that pop up often, in even the best and most experienced content marketing.

Inconsistency, no outlets for feedback, lack of effective marketing and low quality content are the most common mistakes you can make with content marketing. You need to keep your content fresh and updated, but it’s vital that the content itself is useful, informative and engaging. Quality content builds trust and drives thought leadership.
Above all, keep thinking outside the box.

There are no hard and fast rules with content marketing, but the content that sees the most success is that which is always innovative and always thinking of new ways to engage customers.The below article looks at some of the most popular content marketing trends – always good to keep in mind.

Read the full article at:

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