Video is perhaps the most engaging and useful storytelling medium. It combines sound, sight and motion to draw in viewers â€“ and itâ€™s making a push for topping small business marketing trends this year.
Itâ€™s already obvious that visual video content is the number one type of content on the Internet for gaining user engagement. Just look at how many YouTube videos are watched every minute.
And privately, in our own homes, weâ€™re quickly becoming accustomed to watching what we want and when we want it â€“ on-demand.
Itâ€™s time for businesses to embrace this trend of enhancing their video libraries, to reach out to new customers and grab their attention. Advertising budgets should be drifting away from television and towards digital platforms.
So what are some of the predictions we can expect from video? Well, they include:
Interactive video may still be considered the next frontier, but when video meets interactivity it can lead to action.
A great recent, award-winning example of a businessâ€™s interactive video came from Philips (razors). The watcher gets to choose the previous nightâ€™s facial hairstyles of an actor trying to remember what took place during his date.
The tagline of â€˜One click, endless possibilitiesâ€™ seems fitting as youâ€™re allowed to click on one of five facial styles to choose the storyline. The value of Philipsâ€™ electric razor with different heads becomes obvious as you watch.
With interactive video becoming the next step, what advantages can you expect to gain from adopting it? How about: