Sunday, 22 July 2018

Information and commentary for the small business banking industry

Avoid getting bogged down in social media

27 Feb

Social media’s a useful, effective and (mostly) free marketing tool that all businesses and banks should be making the most of. It’s a great way to connect with customers and engage with them on a personal level.

But it’s easy to become TOO involved with social media – it can be somewhat addictive. And they can be quite time consuming – especially if you’re not used to them or are still becoming familiar with the way they work, so make sure

sure you’re using social media platforms to optimal effect rather than just frittering time away on Twitter or Facebook in non-productive conversations… after all, that’s what your personal account is for.

So when it comes to social media for the bank, start with a manageable load. Don’t sign up for Facebook, Twitter, YouTube, LinkedIn and a blog all at the same time. Begin with one or two and get comfortable with them before deciding on others. You may discover that one or two are perfectly sufficient.

Make sure you’re using it to it’s full advantage. One of the main advantages of social media is that you can get real-time feedback on what people think of the bank. It’s really one of the best reasons to utilize social media. You need to pay attention to what people are saying. Getting positive feedback is always gratifying, but more focus should be on negative comments, since they’ll help you improve your product or service.

The below article looks at some of the upcoming social media trends for 2017.

Read the full article at:

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