Distributing your small business content across multiple platforms is possible with the right automation tools. There are a wide variety of available tools that can enhance your digital presence â€“ enabling success by leveraging social media, email and web services.
One of the biggest trends in content marketing this year involves automation. That is, being able to automate your marketing strategies using powerful mobile apps and web services, or an inbound marketing software platform like Hubspot.
An effective marketing automation package will give your small business an avenue to motivate, capture and nurture leads online. You can set up a schedule of when and where certain content will be posted to your website, blog and social media platforms.
A lot of marketing automation uses lead magnets to gain leads, like Marketoâ€™s lead management solution. You can also automate the advertising space on your site with ad services like Google AdSense.
In the banking industry, being able to automate the release of related content can increase customer reach on a certain topic, product or service â€“ and encourage action from your customer base.
You could automate content through an online forum, as an enewsletter and on your website at set times to maximize the effect your content marketing will have on prospective clients.
An example of how you could use automation in your content marketing to make a sale might follow this process:
Your new customer has now interacted fully with your business and will likely appreciate suitable correspondence in the future.
So what are the benefits to small businesses of using automation to enhance their content marketing reach and effectiveness? They include:
For a comprehensive list of the most useful sales automation tools, see Sales Hackerâ€™s ultimate sales automation tool guide.
At TSBC, we have a wealth of content to help you develop lead magnets using marketing automation. Contact us via email at email@example.com to find out how we can help.
Glen is the founder and CEO of The Small Business Company, a New Zealand based agency that specialises in helping banks communicate with small businesses through content marketing. He has written a number of books on small business principles and is a sought after consultant and conference presenter.